What is your biggest challenge with your current ?
Settle teaches how to turn mundane daily observations into high-converting sales pitches. You do not need massive, groundbreaking news. A trip to the grocery store or a strange interaction with a neighbor can serve as the perfect hook to transition into a product pitch. 2. Hooking Readers with Benign Curiosities
Subject: Stop giving away your expertise Body: Most creators “teach” free and hope buyers magically appear. Sell a tight, useful product priced for buyers, not tire-kickers. My rule: if it takes me more than an hour to create, charge for it. [Link to product]
If you compress the wisdom of Ben Settle's first 15 Email Players issues, several non-negotiable laws of email marketing emerge: Law 1: Curiosity Over Information
In these early issues, Settle addresses the most common fear in email marketing: How often should I email my list? His answer is unequivocally . Ben Settle - Email Players 1 - 15
Sending dry, academic, highly educational content with no personality. (Result: High open rates, zero sales, a list full of "freebie seekers").
Drop the corporate jargon. Use short paragraphs, single-sentence lines, and casual slang to mimic a message from a friend.
A flawed, highly entertaining email sent today will always make more money than a perfect, sterile email sitting in your drafts folder. Conclusion
Ben Settle - Email Players 1 - 15: Mastering the Art of "Pro-Email" Marketing What is your biggest challenge with your current
While each individual issue of Email Players deep-dives into specific psychological triggers and tactical blueprints, the first 15 issues can be grouped into distinct phases of mastery.
If there is a single thesis statement tying the first 15 issues of Email Players together, it is this:
: Crafting an initial message that builds "unbreakable trust" and persuades subscribers to buy on the first contact. Micro-Riddles
A personal failure.Each story is bridged seamlessly into a product pitch. 3. Subject Line "Curiosity Loops" The goal of the subject line is strictly to get the click. Use blind curiosity (e.g., "The 'stinky' secret to sales"). Avoid "how-to" headlines that give the value away for free. 4. Training Your Audience A trip to the grocery store or a
By issue 12, readers practicing the daily system typically face pushback from angry subscribers. Settle dedicates significant space to showing copywriters how to handle hate mail and high unsubscribe rates. He reframes these metrics not as failures, but as proof that the system is working to isolate premium buyers. 3. Multi-Product Pitching
For many copywriters and digital marketers, the early issues—specifically —represent the "Holy Grail." This initial 15-month run laid the entire foundational framework for what Settle calls "Infamous Email Marketing."
The final segment of the first 15 issues shifts heavily toward advanced psychology, list management, and maximizing the lifetime value of every subscriber. 1. The "Pre-Framing" Technique
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