If you’re just hearing about Ben Settle’s Email Players newsletter — or if you’ve been on the fence — now’s the perfect time to jump in. The first 15 emails in the new batch have dropped, and they’re unlike anything Settle has released before.
In early issues of Email Players , we talked about the mechanics of the "Indie" business model. But today, I want to talk about the
You don't need to be a cult follower of Ben Settle to use this framework. Here is a practical 3-step action plan inspired by the "1 15 New" concept:
Ben Settle is a prominent copywriter and marketing strategist known for his "contrarian" approach to email marketing. His flagship product, the newsletter, is a high-ticket, print-only monthly publication that teaches readers how to monetize email lists through personality-driven, infotainment-style copy. ben settle email players 1 15 new
Ben Settle's email players 1-15 new are a powerful tool for any marketer or business looking to improve their email marketing results. By using these templates, you can increase open rates, engagement, and conversions, ultimately driving revenue and growth for your business. Whether you're just starting out with email marketing or you're a seasoned pro, Ben's templates offer a proven and effective way to achieve your email marketing goals.
I was walking my dog, gnashing my teeth about a copy project I was stuck on, when I saw my neighbor.
Ben Settle's is a high-level, offline (paper and ink) monthly newsletter designed for "aggressive marketers" who want to master direct-response email copywriting. It focuses on writing emails that serve as both content and promotion, using psychological tactics to drive sales and authority. Subscription & Access Details If you’re just hearing about Ben Settle’s Email
: This is often provided as a digital PDF for new subscribers and contains 24 different ways
This is the operational core. In the Email Players newsletter (often shipped physically on index cards), Settle frequently releases "swipe files." A swipe file is a collection of winning emails.
The value of a complete or partial set of early "Email Players" issues (1-15) is driven by the same forces that drive any collector's market: . But today, I want to talk about the
The hardest part of infotainment copywriting is moving from an entertaining story to a sales pitch without jarring the reader. The early volumes provide distinct "swipe file" concepts demonstrating how to connect unrelated anecdotes directly to your checkout link. How New Subscribers Can Access Early Content
Settle argues that every prospect has a built-in "sales detector." When a generic, hype-filled marketing email hits their inbox, the detector goes off, and they immediately tune out. The goal of the email copywriter is to write in a way that flies under the radar of this detector. This is achieved by writing conversationational, "you-focused" emails rather than formal corporate broadcasts.